DesignChina

How Much Does a Brand & Identity Make in China?

Brand & Identity salary and day rate data for the China region in 2026. Based on 549 anonymous reports at Senior level.

Day Rate
$325
/day median
Total Comp
$68K
/yr full-time
vs Global
-54%
-$375/day
Remote
65%
work remotely

Freelance Day Rates in China

Senior Level
China Median Day Rate
$325
/day median
$100
$550
P10: $100P90: $550
Rate Percentiles (China)
P90
$550
P75
$450
Median
$325
P25
$200
P10
$100
Insights
Negotiated
39%
of people
Avg Bump
+9%
when asked
Remote
65%
work remote
Avg Contract
8mo
duration

China vs Global Median

Freelance Day Rate
China$325/day
Global$700/day
-54% vs global (-$375/day)
Full-Time Total Comp
China$68K/yr
Global$143K/yr
-52% vs global (-$75K/yr)

Brand & Identity Rates by Region

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All rates are self-reported and community-sourced. Use as directional guidance, not definitive benchmarks.
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