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How Much Does a Brand & Identity Make in W. Europe?

Brand & Identity salary and day rate data for the W. Europe region in 2026. Based on 549 anonymous reports at Senior level.

Day Rate
$600
/day median
Total Comp
$121K
/yr full-time
vs Global
-14%
-$100/day
Remote
65%
work remotely

Freelance Day Rates in W. Europe

Senior Level
W. Europe Median Day Rate
$600
/day median
$200
$1k
P10: $200P90: $1,000
Rate Percentiles (W. Europe)
P90
$1,000
P75
$825
Median
$600
P25
$375
P10
$200
Insights
Negotiated
39%
of people
Avg Bump
+9%
when asked
Remote
65%
work remote
Avg Contract
8mo
duration

W. Europe vs Global Median

Freelance Day Rate
W. Europe$600/day
Global$700/day
-14% vs global (-$100/day)
Full-Time Total Comp
W. Europe$121K/yr
Global$143K/yr
-15% vs global (-$22K/yr)

Brand & Identity Rates by Region

US West
$825+18%
/day median
US East
$775+11%
/day median
US Midwest / South
$675-4%
/day median
Canada
$625-11%
/day median
UK
$650-7%
/day median
Nordics
$625-11%
/day median
E. Europe
$350-50%
/day median
AU / NZ
$625-11%
/day median
JP / KR
$500-29%
/day median
China
$325-54%
/day median
India
$250-64%
/day median
SE Asia
$300-57%
/day median
Middle East
$450-36%
/day median
LATAM
$275-61%
/day median

More Design in W. Europe

UI / UX Design
$650 /day in W. Europe
Marketing Design
$500 /day in W. Europe
Packaging Design
$525 /day in W. Europe
Type Design
$575 /day in W. Europe
View global Brand & Identity rates →
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All rates are self-reported and community-sourced. Use as directional guidance, not definitive benchmarks.
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