Explore/Brand & Identity/UK
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How Much Does a Brand & Identity Make in UK?

Brand & Identity salary and day rate data for the UK region in 2026. Based on 549 anonymous reports at Senior level.

Day Rate
$650
/day median
Total Comp
$131K
/yr full-time
vs Global
-7%
-$50/day
Remote
65%
work remotely

Freelance Day Rates in UK

Senior Level
UK Median Day Rate
$650
/day median
$225
$1k
P10: $225P90: $1,075
Rate Percentiles (UK)
P90
$1,075
P75
$900
Median
$650
P25
$400
P10
$225
Insights
Negotiated
39%
of people
Avg Bump
+9%
when asked
Remote
65%
work remote
Avg Contract
8mo
duration

UK vs Global Median

Freelance Day Rate
UK$650/day
Global$700/day
-7% vs global (-$50/day)
Full-Time Total Comp
UK$131K/yr
Global$143K/yr
-8% vs global (-$12K/yr)

Brand & Identity Rates by Region

US West
$825+18%
/day median
US East
$775+11%
/day median
US Midwest / South
$675-4%
/day median
Canada
$625-11%
/day median
W. Europe
$600-14%
/day median
Nordics
$625-11%
/day median
E. Europe
$350-50%
/day median
AU / NZ
$625-11%
/day median
JP / KR
$500-29%
/day median
China
$325-54%
/day median
India
$250-64%
/day median
SE Asia
$300-57%
/day median
Middle East
$450-36%
/day median
LATAM
$275-61%
/day median

More Design in UK

UI / UX Design
$700 /day in UK
Marketing Design
$525 /day in UK
Packaging Design
$575 /day in UK
Type Design
$625 /day in UK
View global Brand & Identity rates →
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All rates are self-reported and community-sourced. Use as directional guidance, not definitive benchmarks.
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